The final destination is an imaginary virtual world where the user can wander around and explore. Reminds me of some Mike Oldfield visualisations made in the early 90's, where the user could choose an avatar in order to navigate in a virtual imaginary world, filled with Oldfields' experimental music. It was basically a musical vr game found in his (at the time) new album "Tres Lunas", on the idea of melding virtual reality and music (available in http://tubular.net/). Nevertheless, Rome is definitely a different approach to a virtual trip. The users are able to create their own virtual dream and communicate it into the world wide web.
Rome is a WebGl Chrome experiment and therefore needs chrome browser and a relatively strong graphic card.
For launching "the dream":